Color That Shines Like Never Before
Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five highly-reflective monochromatic shades inspired by the New York cityscape at sunset
April 2016 (New York, NY) – Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades of the city’s most modern buildings. Inspired by the hints of red and gold reflected off of New York City skyscrapers at sunset, Redken has launched five NEW! shades to the popular Redken Chromatics Ultra Rich family to broaden the color line’s palette and create a dynamic new offering of warm and cool tones, including new rich reds with Carmin’R™ technology plus opulent gold beiges, for a rich, monochromatic look from roots to ends. With the new shades, achieve a true-to-tone color with 2X fortified results*, 100% gray coverage and luminous shine.
The new oil-powered launch introduces five new shades in NEW! Red red, Red violet, and Gold Beige families. The two new rich red shades – Red Red 6Rr and Red Violet 5Rv –feature Redken’s Carmin’R™ technology to create dramatic depth to the red colors and better gray coverage perception. All Chromatics shades are ammonia- and odor-free formulas, powered by the exclusive ODS2 (Oil Delivery System) and Protein Extract technology that surround the hair cuticle and ultimately propel the dyes and protein extracts into the hair’s cortex. The result is hair that is twice as fortified, and infused with rich color with zero ammonia and zero odor.
“Twenty percent of clients visiting the salon are looking for a monochromatic finish that is even from root to tip with a saturated feel,” says David Stanko,Redken Master Colorist. “The new Chromatics Ultra Rich shades give me the power to create an intensely cool or warm color with an unmatched shine that most people think is unachievable with color-treated hair.”
To achieve the look of Crystal Renn, who serves as the new face ofChromatics Ultra Rich, Redken Artist Chiala Marvici used the NEW! 5GbChromatics Ultra Rich to deliver her richly brunette and shiny results. To finish the look and protect Crystal’s freshly colored strands, Redken Global Creative Director Guido used the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.
After receiving a professional color service using the NEW! Chromatics Ultra Rich shades, consumers can maintain their color at home withRedken’s Color Extend and Color Extend Magnetics haircare system for guaranteed longer-lasting color. To find the nearest Redken salon, visithttp://www.redken.com/salon-
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