Thursday, February 18, 2016

HUGO BOSS FALL/WINTER 2016 Hair by Guido, Redken Global Creative Director

HUGO BOSS FALL/WINTER 2016 Hair by Guido, Redken Global Creative Director:



“The Hugo Boss clothes this season are very chic, rich and simple. To complement that, we’ve created easy, natural hair
that still requires some technique. I used Redken’s pillow proof blow dry express treatment primer cream to prime and
protect the hair before the blowdry. It’s a great heat protectant, and you can use it on its own. I used an iron to create some
bend and natural movement, and then used my fingers to create a center part. The end look is a slipknot and ponytail
combination. It has some style but feels effortless and gives the model a feeling of personality.” – Guido

GET THE LOOK:

1. Apply Redken pillow proof blow dry express treatment primer cream to clean, damp hair to cut blow dry time and add heat protection.

2. Blow dry the hair using a Mason Pearson brush to create a smooth texture and a clean hairline.Using your fingers, create a natural middle part.

3. Pull the hair back into a very low ponytail and secure tightly with a black elastic, twisting the elastic twice around the hair.

4. Once the hair is in a ponytail, pull one half of the ponytail out of the elastic to create a loop, leavingthe other half to hang as a ponytail.

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Electrofries.