LOEWE FALL/WINTER 2016 Hair by Guido, Redken Global Creative Director:
“We created a sophisticated, chic style for Loewe this season. It’s a very classic look with a little bit of movement. I wanted to create a style that was clean and beautiful to complement the clothing. I applied pillow proof blow dry express treatment primer cream first, which protects the hair and helps achieve a nice hold. I followed with satin wear 02 for a silky feeling, then blow-dried the hair and created a very low knot. I used fashion work 12 hairspray to hold the chignon in place.”
– Guido
GET THE LOOK:
1. Emulsify two pumps of Redken pillow proof blow dry express treatment primer cream in hands
and smooth over damp hair.
2. Follow with Redken satin wear 02 prepping blow-dry lotion to create a silky texture and shine.
3. Blow dry using a Mason Pearson brush, pulling back the hair but leaving slight volume.
4. Use brush to push hair back softly on the sides. Spray Redken fashion work 12 versatile working
spray all-over for lasting hold.
5. Gather hair into low ponytail and secure with an elastic.
6. Twist ponytail into a low, clean chignon and secure with pins.
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