Thursday, July 21, 2016

Redken Fall Winter 2016 Fashion Week

The Fall/Winter 2016 Fashion Week season was another successful one for Redken and Creative Global Director, Guido.

Working his magic backstage at a total of 27 shows, Guido created an array of beautiful styles using Redken haircare and styling that paved the way for the trends we will begin to see this fall.

Guido’s top trend-setting looks ranged from bejeweled romantic updos at Alexander McQueen and clean, double knots at Christian Dior, to edgy fringes at Dolce & Gabbana and dyed, punk rock cuts at Alexander Wang.

In the world of beauty, and fashion, Guido is much more than a stylist—he is widely considered an artist whose medium happens to be hair. Working with the world’s most renowned designers, photographers, magazines, and brands, Guido’s hair style statements on the runway and in editorials are often as influential as the clothes worn, and have been known to bend beauty trends for the season.

With seventy unique looks created especially for the book, HAIR is a mesmerizing visual folio of inspired creative styling, and a testament to the fact that beauty can be found in the unexpected. With photography by Guido’s long-time collaborator, the renowned fashion photographer David Sims, and designed by the celebrated art director Abbott Miller, this monograph will be coveted both by Guido’s long-time fans, and anyone with an eye for the influential and avant-garde in fashion.

"As the constantly-called-upon pro for designers like Calvin Klein, Alexander Wang, and Marc Jacobs, Guido is known for setting trends with a flick of his brush."
— The New York Times T Magazine